This blog post is about a big “aha” moment I have finally had, about “book marketing.” It’s that, by slowly but surely putting one foot in front of the other, and by choosing a couple of simple ways that resonate with me to “market” the book I so lovingly wrote, I can and will reach more readers, and help more people, with my powerful message of health.
My book, How Healthy Is Your Doctor? (http://bit.ly/howhealthyisyourdoctor) explains why you are the most important ingredient in creating your own best health—not your doctor, your family, your genes, or the health care system. It’s based on my thirty years’ experience as an emergency doctor—and my education and training in Lifestyle Medicine—watching patients increasingly suffer from common chronic diseases that are now known to be largely preventable, even treatable, through a focus on healthy diet and lifestyle change.
After writing and publishing the book in 2013 and making it available on amazon as a print paperback and Kindle version, I was too exhausted, and clueless, to do much more. I did speak at a few wellness forums and a medical conference, updated my website, and participated in some fun book signings around the region. But I didn’t focus targeted attention or time around the process of marketing the book—finding my broader audience, and connecting with them.
The result? Well, many people have bought, read, loved, and been helped by the book. But I’ve only reached a fraction of the people that I’m confident could enjoy, learn from, and benefit from its stories, insights, and strategies for how we can each use the power of diet and lifestyle change to improve our health, our functional longevity, and our lives.
Now that I’m starting to understand and embrace the concept—and engage in some of the activities—involved in marketing my book, I’m most excited about taking the opportunity to develop an online course, based on the content in the book. I’ll be creating four modules, from the book’s four main sections: Health Matters; Our Doctors, Our Selves; Looking for Health; and Finding Health.
So here we go! Off to the wild and wonderful world of book marketing….and better health for those who seek it.